LYSOL - ROUTINE CLEANING CAMPAIGN

Protect your work family with our work family

Inspiration:

Our task was to develop a campaign that would challenge in-house facility managers to rethink established views and consider Lysol Pro Solutions as a company that can solve key business pain points for their every day cleaning needs.

We needed to develop a big, creative idea that would drive emotional connection and be deployed across all touchpoints: sales assets, advertising, solution-based selling brochures, trade shows and PR. And with that, we landed on the idea of a work family. Lysol Pro Solutions offers a line-up of commercial cleaning products that we labelled as “our work family” and we also identified various facilities/work places as having “work families” that need to be protected. To add an emotional or, often humorous spin, we opted to call out peculiar situations that occur in facilities where people work.

Germs are inevitable, but wellness can be made more efficient and impactful with a full facility cleaning portfolio from Lysol Pro Solutions.