WORLD CENTRIC

Grassroot movement that influences higher education to utilize compostable products. November 15, 2016 Group 2 Andrea Bacchi Seorin Chae Tania Chwala Kamil Strycharz Brian Turner Winner Population: 5,000 Population: 20,000 Educational Supplements What's in it for the Fraternity/Sorority? What's in it for World Centric? Target Region: West Coast

World Centric, a compostable food service packaging company, was one of the clients we were able to work with as students in the Marketing Honors Program at DePaul University Our objective was to develop a campaign that would help educate college students about the benefits of compostables and involve them in efforts of continued use of these products.

Inspiration:

World Centric specializes in producing compostable food service products, while emphasizing the importance of sustainability and supporting grassroots organizations and non-profits. To aid in their efforts to educate college students and involve them in the use of compostables, we developed a campaign for West Coast universities called the Greek Green Grassroots Challenge. This challenge encourages Greek philanthropic organizations to spread awareness of sustainability and provides a framework of compostable packaging being introduced to their schools.

Team Members:

Andrea Bacchi, Seorin Chae, Tania Chwala, Kamil Strycharz, Brian Turner