WASA

Wasa, a Swedish crispbread brand acquired by Barilla Group, was the biggest client I worked with in the DePaul Honors Marketing Program. My team and I used perceptual mapping and conjoint analysis to develop creative solutions to promote Barilla’s Good for You, Good for the Planet initiative, specifically of the Wasa brand towards our target market. In addition, we also came up with strategy that integrates the GYGP campaign while competing other premium cracker brands.

Team Members:

Tania Chwala, Brooke Fisher, Stephen Kaidantsis, Andrea Nejad